Decotora, an abbreviation for “Decoration Truck,” is a unique cultural phenomenon in Japan characterized by glittering stainless steel and flamboyant decorations, such as illuminated displays.
Originally, it is said that the trend began when trucks transporting marine products in snowy regions started installing stainless steel plates to repair body damage caused by salt damage and snow-melting agents.
The 1975 film “Truck Yaro,” which featured a long-distance truck driver protagonist driving a decorated truck, brought decotora into the public eye. The film became a massive hit series spanning ten installments.
As a result of the film’s influence, the number of drivers decorating their trucks increased dramatically. However, police crackdowns intensified, and regulations began to be imposed on truck decorations, such as lighting. Additionally, due to the rising costs of vehicle modifications and maintenance, as well as some clients disliking the flashy decorations, many transportation companies began prohibiting drivers from extravagantly decorating their trucks.
Despite the rise in decotora’s popularity, leading to the publication of specialized magazines and plastic models, the opportunity to see these trucks has become less frequent.
However, Utamaro-kai, Japan’s first decotora organization that supported the production of the “Truck Yaro” movie, still hosts charity events gathering decotora drivers to this day.
I went to one of the gatherings too, so scroll down for photos of decotora!
The Art of Trucks: Japan’s DECOTORA in Pictures
Garage Sale by Yusuke
I started a garage sale because I think it’s a waste to just let an unused camera sit idle in a box. I hope it can find its way to someone who wants to use it.
NEW ZINE RELEASED.
This photo zine provides a captivating look into Hokkaido, Japan, seen through the photographer’s lens.
It showcases the visages of the Ainu people, man-made artifacts found across the vast landscapes, and the breathtaking views from Cape Nosappu—the easternmost tip of Japan’s main islands.
Each image has been carefully printed in the darkroom and then digitized, allowing you to experience the authentic texture and ambiance of the prints.
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